A Case Study on Innovation and Transformation of the Cosmetic Industry

• Main Authors: Chen-Hui Kuo, 郭鎮輝
• Other Authors: 謝焸君
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457064%22.&searchmode=basic

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === The cosmetics and skin care industry is a sophisticated chemical industry that combines technology and aesthetics, and is also an industry with low pollution, high added value, good image and good affinity. In the past, cosmetic products such as lipsticks and lipsticks were regarded as luxury goods. However, due to the development of social economy and the improvement of national living standards, they have been regarded as indispensable necessities in daily life. At the same time, with the advent of an aging society and the decline of the user''s age, the market for cosmetics and skin care products has expanded, and the impact on society and culture has become prominent. This study explores the development of the cosmetics industry in Taiwan, and considers a company specializing in professional makeup, skin care products, and various cosmetic container manufacturers. This study introduces cases and then explores the ability of case-based enterprises to develop innovative processes. Take the development process of the lipstick process in a cold zone as an example. This study develops a new lipstick stripping process technology. In the cold zone, due to different environmental conditions and other subtropical regions such as Taiwan, there are also differences in the formulation of lipsticks, causing the products to break during the demolding process. Design and development of the new process technologies for lipstick products in the cold zone helps expand the production line to the international market. This study also uses case interviews to understand the choice of business models, to outline the direction of innovation and business opportunities, and to provide reference for Taiwan''s cosmetics industry manufacturers'' business strategies in order to create competitive advantage.