Research on the intention of female after micro-shaping & re-shaping

• Main Authors: Chia-Yi Lin, 林珈沂
• Other Authors: 董澍琦
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457085%22.&searchmode=basic

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === The beauty of beauty is there for everyone. Human beings have a nature of loving beauty. People''s intentions for "beauty" are consistent, common and universal. Pursuing youth and beauty is the ideal and goal pursued by everyone. Nowadays technology is changing with each passing day, medical beauty technology is also mature, and medical treatment is no longer narrow. People are not only seeking medical diagnosis for the treatment of physical diseases, because "beauty" also needs to be treated. According to the research on related medical beauty reports at home and abroad, people believe that through the construction and adjustment of medical beauty, not only can enhance self-awareness, but also make them look healthier, more beautiful and more competitive, and self-confidence and positive attitude towards individuals. Personality orientation, stable emotions and interpersonal relationships all have positive feedback. That is to say, although medical beauty can not improve the physical pain, it can heal the pursuit of perfection. Nowadays, the global medical beauty concept has become popular, and the trend of medical beauty has been booming. In response to the global aging trend, the business opportunities in the anti-aging market are huge. In 2017, the latest cosmetic and cosmetic surgery report showed that in 2016, the United States spent more than $16 billion on plastic surgery and minimally invasive surgery, which means that in the past year, medical beauty continued. Growth is projected to grow to 186% by 2020. In the case of a hundred schools of thought, the current trend of global medical beauty consumption is based on "micro-plastic" medical beauty. This study intends to focus on women with micro-plastic experience. Through a comparison between women with micro-shaping experience and inexperienced women, explore why women want to try micro-shaping, and women have experience after micro-shaping. What are the psychological intents and the correlations between psychological intentions and behavioral intentions? In this way, the public will be more aware of medical beauty, clarify and guide the loss of medical beauty and misunderstanding, establish a correct concept of micro-shaping, and then help more women''s physical and mental development.