The Study on the Development Strategies of Woodworking Machinery Industry

• Main Authors: CHANG,TSUNG-CHIEH, 張聰捷
• Other Authors: WANG,CHING-TE
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/vb387j

碩士 === 國立勤益科技大學 === 資訊管理系 === 107 === Currently, Taiwan's woodworking machinery industry is the fourth largest exporter in the world. Due to the rapid development of information communication technology, cloud technology and big data, the automation equipment drives intelligent machinery and automatic production. In the development of the past decades, the industry has a dense cluster and supply chain system. As the trade competition, the United States raises tariffs and has a favorable opportunity for Taiwan woodworking machinery manufacturers to attack the international market. Therefore, this study is aimed at the woodworking machinery industry by literature discussion and consulting machinery industry experts to integrate the factors and indicators of the foreign market management strategy. In this method, we apply the Fuzzy Delphi Method and Decision-making laboratory analysis methods based on Analytic Network Process (DANP) for the woodworking machinery industry. The proposed method interviews 18 experts, collects and analyzes the expert questionnaire in the woodworking machinery industry by conducting empirical analysis of the factors and indicators of the industrial development strategy. The results show that the order and importance of the development strategies are "research process", "operation management", "production", "marketing" and "industrial environment and policy" of the woodworking machinery industry. The eight factors are ranked and their order are followed: "Innovation Development", "Technology Improvement", "Brand Effect", "Perfect Service", "Quality Control", "Differentiation", "Technology Application" and "Customer Interaction", according to their importance. We are able to obtain the factors and indicators of the market management strategies for the woodworking machinery industry by the using of the proposed method. Based on this result, we explored the industrial development management strategies and its management implications to provide the woodworking machinery industry for the reference of the business strategy. Furthermore, the industry can strengthen industrial management of the international competitiveness of the strategy and the goal of sustainable development.