| Summary: | 碩士 === 國立勤益科技大學 === 資訊管理系研發科技與資訊管理碩士在職專班 === 107 === Owing to the popular network and technological progress make people to hold their mobile device in hand. Everyone can watch videos or news with mobile devices. The sharing economy is an emerging economic phenomenon that is driven by information and communication technologies to increase consumer cognition, expanding online community collaboration, and social business/sharing. YouTube is a platform for free browsing or uploading videos. Many people rely on it to kill time, or learn, and get reputation to make money.
The influence should be underestimated. Basing questionnaire collected data 156 users in Taiwan and used SPSS to test hypotheses. The results show that (1) YouTube users’ enjoyment of intrinsic motivation and economic benefits and reputation of extrinsic motivation influenced their attitude significantly.(2) Both users’ intrinsic and extrinsic motivations did not influence their sharing intention except the attitude Finally, conclusions are made for research, and management implications and research limitations are explained.
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