Exploring the Effect of Kaohsiung Shuttle Taxi Service Quality on Behavior.

• Main Authors: PelinWang, 王珮鈴
• Other Authors: Tzuoo-Ding Lin
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ah92cw

碩士 === 國立成功大學 === 交通管理科學系 === 107 === In March 2014, the Kaohsiung City Transportation Bureau started to use taxi to substitute for bus in some routes. Since the service expanded into urban areas, the innovative operation model has attracted public attention. However, there are still many people unfamiliar with this service due to the unique operation mode as well as unclear labeling and insufficient publicity. Furthermore, the government can only directly observe quantitative data such as ridership, and the users ' viewpoint is hard to be detected. To understand the perceptions and expectations of service quality of shuttle bus service in Kaohsiung, this study will explore users’ opinions and intentions by questionnaire survey to reflect their perspectives. This study investigates the relationships between some service quality facets including vehicle condition, service provision, drivers’ attitude, information, and fare toward behavioral intention by using structural equation modeling. The result reveals that drivers’ attitude and fare facets have positive and significant relationships with behavioral intention. This study also compares users’ satisfaction with expectation by applying importance-performance analysis (IPA) to evaluate what aspects should be improved or kept on. By giving advice from the results of analysis, this study can provide government or the cooperation as a reference for decision making.