The Analysis of Taiwan Yatching Industry and Developins Strategy

• Main Authors: CHEN,WEN-JEN, 陳文禎
• Other Authors: YANG,MIN-CING
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/s76m37

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 107 === In the 1980s, Taiwan had a reputation as a yacht manufacturing kingdom. The world-famous yacht cra呎smanship and technology design made the MIT yachts of high quality and low price quickly popularize the global leisure tourism market. Unfortunately, Taiwan is surrounded by the sea and the coastline is full. More than 1,300 kilometers, the climate is relatively stable, and it is suitable for the development of marine leisure and sightseeing for up to ten months a year. However, in addition to manufacturing, in the development of pro-sea culture, the process has always been behind. Compared to South Korea's development of yacht life at the same time, Korea, which has no shipyard, only has a maintenance factory, but the yacht is registered as 27,000 ships, with a driver's license of 155,000. It is expected that 58 yacht docks will be developed in 2019. 40 seats. To become a "yacht kingdom", not only in the manufacturing sector, but also in three parts： "manufacturing", "exhibition" and "rest" can stand very stable. Take the United States as an example. It does not manufacture, develops first. With the player market, the exhibition can develop and attract yachts all over the world to the US exhibition. This study uses business model analysis, competitive diamond model analysis, and competitiveness. Five-force analysis and SWOT and other analytical tools for academic research, to explore the operation and future direction of Group A, and hope to bring the direction of Taiwan's peers.