The effects of external stimuli and moderator variables on motorcyclists’ red-light running intention

• Main Authors: Yang, Wan-Ting, 楊宛庭
• Other Authors: Chang, Hsin-Li
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/yy9sqh

碩士 === 國立交通大學 === 運輸與物流管理學系 === 107 === The motorcycle is the most popular private vehicle and brings the highest traffic accidents in Taiwan. Red-light running violation is one of the most common violation behaviors. The behavior of red-light running (RLR) including psychological status and external stimulus. However, previous studies have only focused on rationality, single dimension of psychological states. Therefore, the present study aims at the related factors influencing RLR intention of motorcyclists, including (a)rationality: based on the theory of planned behavior, (b) irrationality: invulnerability and neuroticism, and (c) external stimulus: time pressure and social influence. A total of 335 motorcyclists successfully completed self-report questionnaires. The hierarchical linear modeling (HLM) was established to evaluate. We found that：(1) rationality such as attitude, subjective norm, and risk perception have significant negative correlations with RLR behavior, while the perceptual behavior control has a significant positive correlation with red light behavior；(2) irrationality such as invulnerability, has a moderating effect on perceptual behavior control and RLR behavior intention, while neuroticism has no moderating effect；(3) external stimulus such as time pressure and social influence have a significant positive correlation with RLR behavior. The results show that the Goodness of Fit of overall model is 0.219, the rational level contains 0.125 is higher than the external stimulus which contains 0.094.