A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A
碩士 === 國立交通大學 === 管理學院管理科學學程 === 107 === Taiwan is an export-oriented economy and economic development relies heavily on foreign trade. The prosperity of electronics industry has led to the vigorous development of domestic air cargo forwarder industry. However, after Taiwan applied to join the World...
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ndltd-TW-107NCTU54570552019-11-26T05:16:47Z http://ndltd.ncl.edu.tw/handle/7f3spt A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A 台灣航空貨物承攬業者與整合型國際航空貨運業者 服務品質之競爭優勢分析-以A公司為例 Hsu, Tzu-Hsuan 許子軒 碩士 國立交通大學 管理學院管理科學學程 107 Taiwan is an export-oriented economy and economic development relies heavily on foreign trade. The prosperity of electronics industry has led to the vigorous development of domestic air cargo forwarder industry. However, after Taiwan applied to join the World Trade Organization, international competition has arisen. Local logistics operators are gradually facing strong market competition from the integrated international air cargo operators such as UPS, FEDEX, DHL, etc. This study mainly explores competitive advantage of Taiwan's air cargo forwarder compared to integrated international air cargo operators, and how to enhance their competitive advantages under limited resources. The study was conducted by questionnaire based on the PZB model. The statistical methods such as t-test ANOVA and regression were used to verify the user's experience effect the competitive advantages between Taiwan's air cargo forwarder and integrated international air cargo. The results of this study show that Company A has a competitive advantage in software services, providing a customized logistics solution and a completed service line to achieve higher customer satisfaction; integrated international air cargo operator is in logistics and warehouse, inland trucks, as well as an intensive global service network. Based on the research results, this study provides management strategies and future research recommendations. Pao, Hsiao-Tien Chen, Quang-Hua 包曉天 陳光華 2019 學位論文 ; thesis 64 zh-TW |
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碩士 === 國立交通大學 === 管理學院管理科學學程 === 107 === Taiwan is an export-oriented economy and economic development relies heavily on foreign trade. The prosperity of electronics industry has led to the vigorous development of domestic air cargo forwarder industry. However, after Taiwan applied to join the World Trade Organization, international competition has arisen. Local logistics operators are gradually facing strong market competition from the integrated international air cargo operators such as UPS, FEDEX, DHL, etc.
This study mainly explores competitive advantage of Taiwan's air cargo forwarder compared to integrated international air cargo operators, and how to enhance their competitive advantages under limited resources. The study was conducted by questionnaire based on the PZB model. The statistical methods such as t-test ANOVA and regression were used to verify the user's experience effect the competitive advantages between Taiwan's air cargo forwarder and integrated international air cargo.
The results of this study show that Company A has a competitive advantage in software services, providing a customized logistics solution and a completed service line to achieve higher customer satisfaction; integrated international air cargo operator is in logistics and warehouse, inland trucks, as well as an intensive global service network. Based on the research results, this study provides management strategies and future research recommendations.
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author2 |
Pao, Hsiao-Tien |
author_facet |
Pao, Hsiao-Tien Hsu, Tzu-Hsuan 許子軒 |
author |
Hsu, Tzu-Hsuan 許子軒 |
spellingShingle |
Hsu, Tzu-Hsuan 許子軒 A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
author_sort |
Hsu, Tzu-Hsuan |
title |
A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
title_short |
A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
title_full |
A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
title_fullStr |
A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
title_full_unstemmed |
A Study on the Competitive Advantages of Service Quality between Taiwanese Air Cargo Forwarder and Integrated International Air Cargo Operators – A case of Company A |
title_sort |
study on the competitive advantages of service quality between taiwanese air cargo forwarder and integrated international air cargo operators – a case of company a |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/7f3spt |
work_keys_str_mv |
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