The Study of Enterprise Sponsorship Effect of Consumer’s Sports Involvement on Purchase Intention
碩士 === 國立交通大學 === 經營管理研究所 === 107 === Baseball is a very important sport for Taiwanese. The enthusiasm of the audience to participate in the competition can bring huge commercial benefits. Sports marketing is a method applied by many companies to improve corporate image and gain profits by sponsorin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9c2eq8 |