The Study of Enterprise Sponsorship Effect of Consumer’s Sports Involvement on Purchase Intention
碩士 === 國立交通大學 === 經營管理研究所 === 107 === Baseball is a very important sport for Taiwanese. The enthusiasm of the audience to participate in the competition can bring huge commercial benefits. Sports marketing is a method applied by many companies to improve corporate image and gain profits by sponsorin...
Main Authors: | Ho, Shuo, 何碩 |
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Other Authors: | Tseng, Fang-Tai |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/9c2eq8 |
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