A Business Model Analysis for Die Casting Company P

• Main Author: 劉志峰
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/psat28

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 107 === This research examines the business problems faced by a die casting company (called P-company); and proposes business models to deal with encountered problems. This study involves four stages of analyses. First, we attempt to identify which production stage shall be with the highest priority to be improved; and the analysis reveals that the “deburring stage” is the one. Second, we attempt to propose and select an alternative to improve the deburring stage. The result leads to the establishment of a robot production line. Third, we examine which organization to adopt to carry out the business plan. The result is establishing a new and joint-ventured company (called N company), in which the robot expert has a 40% share in equity. Fourth, we examine the business models in running N-company. The following business models are proposed: “manufacturing service”, “machine leasing”, and “machine selling”. After three years of operation, we found that “manufacturing services” and “machine selling “models account for major revenue. In particular, “machining selling” model grows much faster than the other two models.