Blockchain-Based Cross-Organizational Integrated Platform for Issuing and Redeeming Reward Points

• Main Authors: Teng, Ya-Wen, 鄧雅文
• Other Authors: Yuan, Shyan-Ming
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9v6k2w

碩士 === 國立交通大學 === 網路工程研究所 === 107 === For the sake of enhancing repurchase rate and customer loyalty, plenty of enterprises have issued their own reward points. However, as there are more and more enterprises issuing reward points, customers become less and less interested in rewards marketing. Because of difficulties in sorting out a variety of reward points and keeping paper-made reward points well, the customer decline in willingness to collect reward points. If there is an electronic and integrated reward point which could circulate in many enterprises, it will make point collecting and using easier and more convenient. Compared with closed reward point which could only use in one enterprise, the reward point circulating in lots of enterprises improve the diversity of the reward point market. Furthermore, Ethereum Blockchain features the decentralization, openness and tamper resistance, and provides Ethereum Virtual Machine and smart contract functionality. Varied Ethereum-based decentralized applications are thriving and robust. This thesis proposes blockchain-based cross-organizational integrated platform for issuing and redeeming reward points which provides customers an electronic reward point system that is easier to manage and collect than physical reward points and could circulate in many enterprises. This system satisfies more secure reward point management and issuing system and also supports the cross-organizational redeeming.