Blockchain-Based Cross-Organizational Integrated Platform for Issuing and Redeeming Reward Points

碩士 === 國立交通大學 === 網路工程研究所 === 107 === For the sake of enhancing repurchase rate and customer loyalty, plenty of enterprises have issued their own reward points. However, as there are more and more enterprises issuing reward points, customers become less and less interested in rewards marketing. Beca...

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Bibliographic Details
Main Authors: Teng, Ya-Wen, 鄧雅文
Other Authors: Yuan, Shyan-Ming
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/9v6k2w

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