| Summary: | 博士 === 國立中央大學 === 企業管理學系 === 107 === The creative industry has brought great developing momentum to regional economic. As
an emerging economic sector, the creative industry generate intellectual property outputs with
creativity, skills, and talents in its unique ways, and the profit mechanism triggered the
exploration of influential factors to performance. Through Dynamic DEA model and 53
creative industry businesses, this study investigated the relationship between longitudinal
efficiency performance and corporate social responsibility across 2010-2013. Ordinary least
square regression was applied to further examine the impact of corporate social responsibility.
Finding of this study suggest that content providers such as broadcasting, publishing and
motion pictures are leading performance improvements. And the regression result reflects a
positive link of corporate social responsibility to performance. In additions, the characteristic
of the creative industry includes capital orientation, risk taking, and low financial leverages.
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