Influence of Corporate Social Responsibility on Creative Industry Performance

• Main Authors: Chen-En Hou, 侯晨恩
• Other Authors: Shiu-Wan Hung
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7ef5r8

博士 === 國立中央大學 === 企業管理學系 === 107 === The creative industry has brought great developing momentum to regional economic. As an emerging economic sector, the creative industry generate intellectual property outputs with creativity, skills, and talents in its unique ways, and the profit mechanism triggered the exploration of influential factors to performance. Through Dynamic DEA model and 53 creative industry businesses, this study investigated the relationship between longitudinal efficiency performance and corporate social responsibility across 2010-2013. Ordinary least square regression was applied to further examine the impact of corporate social responsibility. Finding of this study suggest that content providers such as broadcasting, publishing and motion pictures are leading performance improvements. And the regression result reflects a positive link of corporate social responsibility to performance. In additions, the characteristic of the creative industry includes capital orientation, risk taking, and low financial leverages.