The Value Proposition Canvas and the Business Model of the Management Consulting Company-The Case Study of A Company

• Main Authors: HONG-JIE CHEN, 陳宏傑
• Other Authors: 洪德俊
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/8ufgx2

碩士 === 國立中央大學 === 企業管理學系在職專班 === 107 === Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training. Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training. This study was conducted on a case-by-case basis using the “Business Model Canvas” and “Value Proposition Canvas” proposed by Osterwalder and Pigneur （2010）, and also combined with literature analysis, observation and in-depth interviews to explore the value proposition of case management consultants. Operation with business models. This study found that: （1） Software advantage The ability of team members to have strategic layout and management execution enables the company's partners and customers to increase rapidly; （2） The hardware advantage is the method of rapid generation of simulation game generation, which enables the company's product quantity to be rapidly expanded and customized; （3） Resource-oriented advantages, the target company's target customer layer overlaps with key partners: enterprises, educational institutions, enterprise management consultants, and lecturers, which are also product users and market expanders. The results of this study can be used as a reference for business management consulting industry or new entrants as a business strategy.