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• Main Authors: Li-Ting Chao, 趙莉庭
• Other Authors: 劉錦龍
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/zpjym8

碩士 === 國立中央大學 === 產業經濟研究所 === 107 === Air pollution is becoming more and more serious, and air quality can’t be improved in the short term. People can avoid the negative impact of air pollution on health by avoiding behavior. This study used the facemask data of the online shopping website from March 2018 to January 2019 and the Taipei Zoo to provide data of visits rate from October 2010 to November 2018. In this study, the model is divided into two parts. One-part use hedonic price models that the price of a product reflects embodied characteristics valued by some implicit prices. The other part uses the Box-Cox model to analyze the price of the facemask characteristics implicit influence. The behavioral part of outdoor activities uses a semi-log model and a Box-Cox model to analyze the impact of air quality on people's outdoor activities. The hedonic price model results show that the anti-PM2.5 function, the N95 standard and the number of facemasks have a significant positive effect on the facemask price. The Box-Cox model results show that the anti-PM2.5 function and the N95 standard have the highest positive implied price for the facemask; the bacterial filtration effect greater than 90% has a negative implied price for the facemask price. The results of the semi-log model showed that the concentration of PM2.5 had a significant effect on the total visits rate, and the impact on the number of people purchasing the group ticket and the number of free ticket was not significant. Box-Cox model results show that holidays have a positive impact on most people groups. It only has a negative impact on the number of people purchasing the group ticket. The weather factor has a greater impact on the number of people who purchase the full ticket and the number of free ticket.