Extended Clickstream: an analysis of the missing user behaviors in the Clickstream

• Main Authors: Ting-Rui Chen, 陳廷睿
• Other Authors: Hung-Hsuan Chen
• Format: Others
• Language: en_US
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9nrd3r

碩士 === 國立中央大學 === 資訊工程學系 === 107 === Nowadays, people often use clickstream to represent the behavior of online users. However, we found that clickstream only represents part of users' browsing behaviors. For instance, clickstream does not include tab switching and browser window switching. We collect these kinds of behaviors and named as ``extended clickstream". This thesis builds a service to capture both of clickstream and extended clickstream, also provides an analysis of the differences between above. We use a Multi-Task learning model with GRU components to perform multi-objective predictions of ``what kind of website the user will go next time" and ``how long the interval of clicks will be" for the time series of clickstreams and extended clickstreams. Our experimental results show that combining clickstream and extended clickstream can improve the prediction performance. In addition, this article finds that the clickstream will record unintended clicks due to the operation mechanism of certain websites. Moreover, we can differentiate the single user from several devices by combining the clickstream and extended clickstream.