How customers react to the response from the company after a data breach event in Omni-Channel retailing
碩士 === 國立中央大學 === 資訊管理學系 === 107 === Based on previous service failures research, we develop hypotheses regarding the effect of compensation on customer outcomes following a significant data breach and consequent service recovery effort in the omni-channel retailing context. In addition, we discuss...
Main Authors: | Chih-Yun Liu, 劉芷芸 |
---|---|
Other Authors: | Yi-Ching Hsieh |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/m4kqeq |
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