| Summary: | 碩士 === 國立中央大學 === 資訊管理學系在職專班 === 107 === Non-profit organizations are seen as a complement mechanism to make up government’s insufficient social supply. With the economic changes in recent years, social enterprises with the goal of transmitting social value and pursuing economic benefits have flourished; However, the challenges that social enterprises face are just like traditional enterprises do. The study employs the Meowlu Pet Hotel as the study case to figure out its core values and its corresponding practices to achieve the company’s core value. This research aims to answer three research questions. (1) The difficulties and strategies in the company’s operation. (2) The SWOT (Strengths, Weakness, Opportunities and Threatens) analysis results of the case company. (3) Customer’s general perception on the case company’s core value and business model. This study collect data by conducting a face-to-face interview with the case company’s owner and delivering paper-based questionnaires to the company’s consumers. This study found that the core value of Meowlu Pet Hotel is the “Zero Waste” concept. The study found that the case company adopts the circular economy innovation business model to advocates their core value of “Zero Waste”. This core value is achieved by way of selling environmentally friendly cat litter which is the side products of the waste wood from the furniture manufacturing process and packing with recycling barrels to reduce traditional packaging waste. This study also found that the case company sells products with bare packing and the price of home care cat service is higher than competitors. Nevertheless, customers are willing to choose Meowlu as their first priority to for shopping related products/services due to the case company’s superior product quality, domain expertise and outstanding services.
|
|---|
