| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 107 === After the decline of NB/PC industry, the cooling fan industry was facing transformational pressure. Under the shrinking market, the gross profit margin of various manufacturers was compressed. The cooling fan industry has to transform to find other ways. Obviously, with the change of market demand, the company cannot always use low price strategy.
This research takes the cooling fan manufacturer D company as the research object, and uses Porter's five-force analysis and SWOT analysis to deeply explore the various aspects of the cooling fan industry. Based on the case analysis method, we can summarize the development trend and competition strategy of the cooling fan industry by understanding the development process, operating performance and profitability of Company D.
Finally, the future development trend of the cooling fan industry was discussed. In response to the necessity of industrial transformation, the case companies also try to cut into other markets to make them competitive, and finally put forward practical suggestions.
|
|---|
