A Research on Growth Strategy of Steel Sheet Industry: Take T Company as an Example

• Main Authors: Liao, Yang-Chou, 廖揚洲
• Other Authors: Chang, Shih-Chi
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/nkaxme

碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Steel sheet has many applications in products according to its material, thickness and machining technology. Taiwan companies faced more challenges due to emerging competitors and supply chain adjustment in the world. Companies would expand production capacity, find new customers, and enhance technology level to survive in the fierce competition. However, competitor might react to your strategic move. When making strategic decisions, companies should take environment changes, competitive reactions, and customer demands into consideration. This research would deeply explore how T company survive and grow in this industry by dint of its resources and competences. The research results showed T company could make good use of its core resources to pursue new product development and new market development for make foundations of revenue and profit growth.