Innovation-Driven Strategy of TMG -Value Creation toward Clustering the Green Culture-Creative Industries

碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === In recent years, Taiwan’s traditional industries have faced bottlenecks in the growth of productivity-driven growth. From 1943, two employees were working on a 120-square-meter plant to create a glass shop. Until 1984, the company expanded its organization. Thi...

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Bibliographic Details
Main Authors: Lin, Chao-Chien, 林肇騫
Other Authors: Wang, Hsing Wen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/q4gj2g
Description
Summary:碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === In recent years, Taiwan’s traditional industries have faced bottlenecks in the growth of productivity-driven growth. From 1943, two employees were working on a 120-square-meter plant to create a glass shop. Until 1984, the company expanded its organization. This wave is also unable to protect itself, facing the severe challenges of changing business models and profit models. In the face of the industrial trend of economic transformation, Taiming will actively create high value-added processes and products through innovation-driven transformation strategies, and create the peak of business development. This study is based on the expert interview method of qualitative research, accompanied by field research and case analysis, through the level analysis method to further explore how Taiming will integrate the green concept of environmental protection, green energy and sustainability, combined with Changhua The cross-industry cluster of local characteristic cultural and creative industries in Zhangbin Industrial Zone and the national development strategy of local creation, how to jointly create new service value as an example, carry out case analysis and discussion, and summarize the key elements of its successful strategy. The results are expected to serve as a reference for the development of Taiwan's traditional industrial transformation strategy.