The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm

The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm

碩士 === 國立彰化師範大學 === 會計學系 === 107 === Abstract In recent years, online business models have sprung up, and the number of distributors in department stores has been reduced. As the wholesale and retail industry adopts strategies such as grouping, chaining, diversification and diversified business, th...

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Main Authors: CHEN,CHUNG-HSIN, 陳忠信
Other Authors: 陳皆碩
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/3az3t6
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spelling ndltd-TW-107NCUE53850192019-11-06T03:33:27Z http://ndltd.ncl.edu.tw/handle/3az3t6 The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm 百貨中盤商之經營策略分析-以S公司為例 CHEN,CHUNG-HSIN 陳忠信 碩士 國立彰化師範大學 會計學系 107 Abstract In recent years, online business models have sprung up, and the number of distributors in department stores has been reduced. As the wholesale and retail industry adopts strategies such as grouping, chaining, diversification and diversified business, the scale of the industry presents a trend of large and large.      This study analyzes the current difficulties and prospects of the industry, and uses the SWOT analysis, five-force analysis, expert interviews, along with direct observation and analysis of relevant literature, to identify the competitive advantages of the case company. In the face of external competition threats, the case company can effectively analyze problems, solve solutions, and explore appropriate access decisions to effectively improve the efficiency of channel sales and strengthen the company's competitiveness. Keywords: Distributors in Department Stores, Business Strategy, SWOT 陳皆碩 2019 學位論文 ; thesis 44 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立彰化師範大學 === 會計學系 === 107 === Abstract In recent years, online business models have sprung up, and the number of distributors in department stores has been reduced. As the wholesale and retail industry adopts strategies such as grouping, chaining, diversification and diversified business, the scale of the industry presents a trend of large and large.      This study analyzes the current difficulties and prospects of the industry, and uses the SWOT analysis, five-force analysis, expert interviews, along with direct observation and analysis of relevant literature, to identify the competitive advantages of the case company. In the face of external competition threats, the case company can effectively analyze problems, solve solutions, and explore appropriate access decisions to effectively improve the efficiency of channel sales and strengthen the company's competitiveness. Keywords: Distributors in Department Stores, Business Strategy, SWOT
author2 陳皆碩
author_facet 陳皆碩
CHEN,CHUNG-HSIN
陳忠信
author CHEN,CHUNG-HSIN
陳忠信
spellingShingle CHEN,CHUNG-HSIN
陳忠信
The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
author_sort CHEN,CHUNG-HSIN
title The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
title_short The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
title_full The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
title_fullStr The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
title_full_unstemmed The Analysis on Business Strategy of the Distributors in Department Stores：A Case Study of S firm
title_sort analysis on business strategy of the distributors in department stores：a case study of s firm
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/3az3t6
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