The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior
碩士 === 國立彰化師範大學 === 資訊管理學系 === 107 === Smart phone has become a necessity in our daily life. In recent years, proportion of window shopping has declined sharply than it was before. On the other hand, online shopping has become the most popular purchasing behavior within Food, Clothing, Housing, Tran...
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ndltd-TW-107NCUE53960442019-11-06T03:33:28Z http://ndltd.ncl.edu.tw/handle/m54euu The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior 行動購物App介面設計對消費者購物之影響 YU,YU-LING 尤毓玲 碩士 國立彰化師範大學 資訊管理學系 107 Smart phone has become a necessity in our daily life. In recent years, proportion of window shopping has declined sharply than it was before. On the other hand, online shopping has become the most popular purchasing behavior within Food, Clothing, Housing, Transportation, and Education. Consumers don't have to spend too much time in purchasing goods. By using smart phone, they just search what they need by way of shopping App (hereinafter called the ‘App’), click the purchase button of a product to put it into a shopping cart, and choose a payment method to complete the purchasing process. The mobile shopping is gradually adopted as part of our life. According to literature study, the this study found that research on the effect of mobile shopping app interface design [hereinafter called the "UI"(User Interface)] on consumer shopping behavior is not much. After literature review and analysis, this study found that important factors to App's UI on affecting consumer's shopping behaviors are: Localization, Interactivity, Trust, System quality and Incentive. Therefore, a questionnaire was designed based on these aspects and its features to identify their importance. Furthermore, in order to tell the attitude difference between general consumers and scholars (6 professors of expertise in Management, Marketing and Information Management field), both of them were invisted to participate in this survey. Two hundred and thirty four voluntary surveys were collected, of which two hundred were valid. All six surveys from scholars were valid. Surveys were analyzed by SPSS and results showed that consumers have positive attitude towards the questionnaire. Furthermore, general consumers and sScholars show consistent attitude. The ranking of 5 factors by priority are (a) Trust, (b) System quality, (c)Incentive, (d) Interactivity, and (e) Localization. The result of this study provides an important reference for researchers researching consumers’ purchasing behavior and developers developing mobile App's UI. 江憲坤 2019 學位論文 ; thesis 69 zh-TW |
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碩士 === 國立彰化師範大學 === 資訊管理學系 === 107 === Smart phone has become a necessity in our daily life. In recent years, proportion of window shopping has declined sharply than it was before. On the other hand, online shopping has become the most popular purchasing behavior within Food, Clothing, Housing, Transportation, and Education. Consumers don't have to spend too much time in purchasing goods. By using smart phone, they just search what they need by way of shopping App (hereinafter called the ‘App’), click the purchase button of a product to put it into a shopping cart, and choose a payment method to complete the purchasing process. The mobile shopping is gradually adopted as part of our life. According to literature study, the this study found that research on the effect of mobile shopping app interface design [hereinafter called the "UI"(User Interface)] on consumer shopping behavior is not much. After literature review and analysis, this study found that important factors to App's UI on affecting consumer's shopping behaviors are: Localization, Interactivity, Trust, System quality and Incentive. Therefore, a questionnaire was designed based on these aspects and its features to identify their importance. Furthermore, in order to tell the attitude difference between general consumers and scholars (6 professors of expertise in Management, Marketing and Information Management field), both of them were invisted to participate in this survey.
Two hundred and thirty four voluntary surveys were collected, of which two hundred were valid. All six surveys from scholars were valid. Surveys were analyzed by SPSS and results showed that consumers have positive attitude towards the questionnaire. Furthermore, general consumers and sScholars show consistent attitude. The ranking of 5 factors by priority are (a) Trust, (b) System quality, (c)Incentive, (d) Interactivity, and (e) Localization.
The result of this study provides an important reference for researchers researching consumers’ purchasing behavior and developers developing mobile App's UI.
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author2 |
江憲坤 |
author_facet |
江憲坤 YU,YU-LING 尤毓玲 |
author |
YU,YU-LING 尤毓玲 |
spellingShingle |
YU,YU-LING 尤毓玲 The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
author_sort |
YU,YU-LING |
title |
The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
title_short |
The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
title_full |
The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
title_fullStr |
The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
title_full_unstemmed |
The Effect of Mobile Shopping App Interface Design on Consumer Purchase Behavior |
title_sort |
effect of mobile shopping app interface design on consumer purchase behavior |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/m54euu |
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