Exploring the Factors Affecting Consumers\' Purchase of Electric Vehicles with Perceptual Usefulness, Perceived Ease of Use, and Subjective Norm-Using Actual Control as the Adjustment Variable

• Main Authors: Ji-Hong Lin, 林季宏
• Other Authors: Xin-Min Hong
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/kk7fct

碩士 === 國立東華大學 === 國際企業學系 === 107 === In recent years, the rise of environmental awareness around the world, in response to the depletion of oil energy crisis and global warming, governments are announced shutdown and stop the sale of gasoline, diesel and other relevant policies, in view of this major automakers to develop low-pollution electric vehicle has the green energy potential It is imperative; this study will delve into the consumer 's attitude towards the use of the Battery Electric Vehicle ( BEV ) and its subsequent use intentions. Over the past scholars have explored a number of factors affect the behavior and acceptance of new technologies, will be "rational behavior theory (Theory of Reasoned Action; TRA)", "theory of planned behavior (Theory of Planned Behavior; TPB)" or "Technology acceptance model The related variables in ( Technology Acceptance Model ; TAM ) are discussed. In this study, the perceptual usefulness, perceived ease of use, and subjective norms of the variables affect their use attitudes, which in turn affects the subsequent use intentions. In this study, the actual control is used as the adjustment variable between the use attitude and the use intention, and the structure of the study is derived. In this study, a questionnaire distributed approach to data collection, effective sample of the general population to Taiwan for the study, release time for the May 20, 2019 to June 20, 2019, the recovery of 281 copies. The theoretical contribution of the research results is perceptual usefulness, subjective norms will positively affect the attitude of use, and the attitude of use will positively affect the subsequent use intentions; while in practice, it is recommended that the domestic policy can refer to the current relatively successful implementation of the electric vehicle industry. With its policies and related supporting measures, and timely promotion, other car dealers can match promotional activities to increase consumers' intentions to use, thereby increasing their willingness to purchase.