The Study on Correlations between Taiwan\'s Business Cycles and the Sales Value of Non-Alcoholic Beverage Manufacturing Industry

• Main Authors: Chu-Hao Huang, 黃筑顥
• Other Authors: Hsiang-Hsuan Chih
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/u96x97

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 107 === The research utilizes the index of economic cycle based on the national development council. According to six groups of manufacturing production index by「Fruit and vegetable juice drinks」、「Soda drinks」、「Sports drinks」、「Coffee drinks」、「Tea drinks」、「Mineral Waters」from department of statistic. The benchmark results calculate from January of 1994 to December 2017. In total, 288 months data which shows rise/fall trend between the indexes of economic cycle and the index of stock market. My main research summarize as below.First of all, the sales value of fruit and vegetable juice and soda drinks indicators on peak or trough period is leading the base day. Showing fruit and vegetable juice and carbonated drinks the two types of beverages are popular in the market, fruit and vegetable juice and carbonated drinks sales value Index can be used as the boom and stock market.Second, the sales value of sports drinks and coffee drinks indicators on peak or trough period is behind the base day.showing that sports drinks and coffee drinks the two types of beverages are deeply affected by the boom, boom and stock market can be used as a leading guide for sports drinks and coffee beverage manufacturing industry.