Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan
碩士 === 國立東華大學 === 運籌管理研究所 === 107 === This study based on Taiwan market mainly discussed about international famous brand ice cream supplier negotiate annual sales price and corresponding quantity allocation with multiple channel firm. Especially on perishable product, its property makes challenges...
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ndltd-TW-107NDHU56820092019-10-29T05:22:34Z http://ndltd.ncl.edu.tw/handle/ptu24v Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan 最適通路資源分配與議價模擬模型:以個案公司冷鏈產品為例 Hsuan-Ni Chen 陳宣霓 碩士 國立東華大學 運籌管理研究所 107 This study based on Taiwan market mainly discussed about international famous brand ice cream supplier negotiate annual sales price and corresponding quantity allocation with multiple channel firm. Especially on perishable product, its property makes challenges on this study. In general, the process of negotiations and resource allocations between the supplier and channel are mostly depend on the past records and bargaining staff’s experiences. Probably we need a quantized and objective decision-making mechanisms based on simulation results. There are two parts: Simulation of Negotiation and Simulation Inventory Management. In simulation of negotiation, channel’s bargain power will divide into 5 degrees. On the other side, in simulation of inventory management, we considered three types of allocation rules under four resource scenarios. These results of simulation could offer the brand supplier a practical reference of decision-making. We suggest that in the future research, we can find out a new resource allocation rules based on the variation of customer satisfaction to purse both the fairness and the efficiency of resource allocation. Cheng-Chieh Chen 陳正杰 2019 學位論文 ; thesis 77 zh-TW |
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碩士 === 國立東華大學 === 運籌管理研究所 === 107 === This study based on Taiwan market mainly discussed about international famous brand ice cream supplier negotiate annual sales price and corresponding quantity allocation with multiple channel firm. Especially on perishable product, its property makes challenges on this study.
In general, the process of negotiations and resource allocations between the supplier and channel are mostly depend on the past records and bargaining staff’s experiences. Probably we need a quantized and objective decision-making mechanisms based on simulation results.
There are two parts: Simulation of Negotiation and Simulation Inventory Management. In simulation of negotiation, channel’s bargain power will divide into 5 degrees. On the other side, in simulation of inventory management, we considered three types of allocation rules under four resource scenarios. These results of simulation could offer the brand supplier a practical reference of decision-making.
We suggest that in the future research, we can find out a new resource allocation rules based on the variation of customer satisfaction to purse both the fairness and the efficiency of resource allocation.
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Cheng-Chieh Chen |
author_facet |
Cheng-Chieh Chen Hsuan-Ni Chen 陳宣霓 |
author |
Hsuan-Ni Chen 陳宣霓 |
spellingShingle |
Hsuan-Ni Chen 陳宣霓 Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
author_sort |
Hsuan-Ni Chen |
title |
Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
title_short |
Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
title_full |
Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
title_fullStr |
Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
title_full_unstemmed |
Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan |
title_sort |
simulation models for optimizing channel resource allocations and prices negotiations: a case study of the cold chain product in taiwan |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/ptu24v |
work_keys_str_mv |
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