Simulation Models for Optimizing Channel Resource Allocations and Prices Negotiations: A Case Study of the Cold Chain Product in Taiwan

• Main Authors: Hsuan-Ni Chen, 陳宣霓
• Other Authors: Cheng-Chieh Chen
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ptu24v

碩士 === 國立東華大學 === 運籌管理研究所 === 107 === This study based on Taiwan market mainly discussed about international famous brand ice cream supplier negotiate annual sales price and corresponding quantity allocation with multiple channel firm. Especially on perishable product, its property makes challenges on this study. In general, the process of negotiations and resource allocations between the supplier and channel are mostly depend on the past records and bargaining staff’s experiences. Probably we need a quantized and objective decision-making mechanisms based on simulation results. There are two parts: Simulation of Negotiation and Simulation Inventory Management. In simulation of negotiation, channel’s bargain power will divide into 5 degrees. On the other side, in simulation of inventory management, we considered three types of allocation rules under four resource scenarios. These results of simulation could offer the brand supplier a practical reference of decision-making. We suggest that in the future research, we can find out a new resource allocation rules based on the variation of customer satisfaction to purse both the fairness and the efficiency of resource allocation.