Analysis of Factors for Consumers to Buy Wooden Craft Products

• Main Authors: DONG, YU-YIN, 董育吟
• Other Authors: CHENG, SHEN-FU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7599tq

碩士 === 南華大學 === 產品與室內設計學系 === 107 === 　　This study investigated consumer preferences regarding factors such as "pratical crafts," " Personalized process," Appreciative process," and so on, when purchasing wooden craft products. To the consumer in Taiwan,we designed questions, collected objective data using questionnaires, conducted statistical analyses, the total number of questionnaires is 349,the number of valid questionnaires collected was 308, and the effective recovery rate is 88.25%. 　　According to statistics and analysis from the questionnaire, and used our findings to draw conclusions and make specific recommendations regarding wooden craft products, manufacturing, sales, and future research. Our conclusions are as follows: 1.Consumers from different backgrounds have very consistent and positive preferences for " pratical crafts " in "door shape and material." 2.Consumers from different backgrounds have slightly different views regarding "Personalized process"; however, they tend to prefer " lamp shape " and "other shape" structures. 3.Consumers from different backgrounds have very consistent and positive preferences for "the shape of animal" in " Appreciative process. "