The Influence of Brand Image, Customer Satisfaction and Purchaes Intention of Smart Phones--Negative Events as Interference Variables
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === Nowdays the smart phone is common and indispensable to people owing to its’ function have been improved continuously to meet users need. However, how do the smart phone producers maintain their brand image for achieving good satisfaction and willingness t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ch388r |