| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 107 === With the development and progress of the era technology, the Internet has an infinite impact on information. After the Internet has opened up for commercial use, it has begun to grow rapidly. This study is mainly to explore the use of tourist information on the official website of Yushan National Park. Behavior and perception, to understand the satisfaction of tourists with the information provided by the official website of Yushan National Park, and to know whether the use of information on the official website of Yushan National Park affects the orientation of their tourists' behavior, from the quality of service and perception. Two factors of value explore the user's views on the service interface of the official website of Yushan National Park. The research method is based on the convenience of sampling questionnaire survey. The research subjects are mainly tourists who have used the information of the official website of Yushan National Park. A total of 450 valid questionnaires were collected, using narrative statistical analysis, IPA analysis, independent sample T-test, single-factor variable analysis, etc., to understand whether the information provided by tourists of different properties on the official website of Yushan National Park will reflect Tourists’ perceived value and learn about tourists For the information on the official website of Yushan National Park, whether the use of information affects the selection of trends of its tourists, and based on the research results, many suggestions are provided to provide reference for the development and design of Yushan National Park official website editors and information managers.
|
|---|
