| Summary: | 碩士 === 南華大學 === 文化創意事業管理學系 === 107 === The Fenqihu Old Street has already existed for over a hundred years, experiencing development under the Qing Dynasty, Japanese rule, and ROC, making this place an area of rich historic humanistic atmosphere. To embrace the needs of nearby residents, the industry moved on from the original agriculture and forestry to focus towards trade, for a while making this area a distribution center for agricultural goods. Afterwards, the prevalence of nostalgia and mountain landscape became well known, allowing for the Fenqihu Old Street to develop its tourism industry. In recent years, cultural awareness has received much attention, therefore this area has gradually started promoting cultural heritage as well as tours, hoping that tourists not only come to stroll around this historic street, but get to really know the Fenqihu Old Street to achieve sustainability.
Based on this background and motivation, this research focuses on three goals: Explore the history and development of the Fenqihu Old Street; Discuss the revitalization of the Old Street as well as local industry; Discuss the future direction and development of the Fenqihu Old Street. Information regarding the culture industry and overall community building would be gathered and analyzed to better understand the statements made in this research. With the Fenqihu Old Street as the main focus, in-depth interviews with government public sector officials, experts, and locals were made to understand the history, development, interactions between units, future planning, and also industry development among other topics. These were combined with literature analysis and secondary data analysis to obtain research results. The conclusion of this research is : Fenqihu Old Street has existed for a long period of time. In response to changing times and backgrounds, it has developed various industries, and in the future this area will promote Old Street characteristic culture and culture heritage as its main goal. Lastly, the opinions of researchers and respondents were summarized to propose recommendations for future research.
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