| Summary: | 碩士 === 南榮科技大學 === 工程科技研究所碩士班 === 107 === With the recognition of the insurance concept by the Chinese people and the rapid
development of the insurance market, the competition in the life insurance industry in the
domestic life insurance industry is fierce. However, there is no clear solution to the
problem of retaining new business personnel. Faced with business performance and the
retention of business personnel is a big test for life insurance companies. Therefore, this
study mainly focuses on the new life insurance industry personnel, and explores the
indicators of the factors in the life insurance industry's new personnel through the Analytic
Hierarchy Process Theory (AHP). The research process first obtained the face-to-face
configuration of the new life insurance personnel through the literature analysis method,
and then invited the new recruits who just received the registration card to participate in
the rookie class and the business representatives within one year to define the factor
indicators through the brainstorming method, and establish a hierarchical structure. The
pairwise comparison method provides the weight and ranking of the factor indicators. The
results show that the key facets of the new life insurance personnel in the life insurance
industry are education training, sales skills, learning mentality, and habit formation. The
key indicators under the education and training face are pre-employment training, and the
key indicators under the sales skill structure. For communication skills, the key indicators
under the learning mentality are the attitudes of the industry. The key indicators under the
habit of fostering the formation are the customer visits. This study will provide the life
insurance industry with a variety of education and training for the new recruits in the life
iii
insurance industry. The period of staying for a longer period of time will be analyzed and
provided to the life insurance industry as a reference for any newcomers to stay free. It is
expected that the life insurance industry will reduce unnecessary cost and waste of
resources when doing business.
|
|---|
