| Summary: | 碩士 === 國立高雄師範大學 === 經營管理碩士在職專班 === 107 === This study focuses on the key success factors of operating the tourism factory. It is based on the “Red Barn Factory and Tours”, an international highlight sightseeing factory founded by MAYUSHAN Food Company at Kaohsiung City. Based on the Sightseeing Factory Appraisal Project of the "Sightseeing and Evaluation Work Points" issued by the Ministry of Economic Affairs in 2014. After reviewing, analyzing and summarizing the relevant studies, the "Thematic Features", "Factory Planning and Facilities", "Customer Service Quality", “Operating Procedure”, and “Social Responsibility and Value of the Enterprise” are listed as the keys of success factors. The research method mainly uses the in-depth interview method, in conjunction with the "participation observation method" and the "secondary data collection and analysis method" of the actual visiting experience, also planning to invite the director of the tourism factory, the chairman, the responsible personnel of various departments, and the government tourism factory counseling team as interviewees. The object, taking steps such as verbatim record confirmation, data registration and analysis, can summarize the key success factors of operating the local tourism factory.
The results of this study could help the domestic enterprises to acquire the conditions and business strategies when they intend to invest to develop or transform into a tourism factory. The study could also provide the " Red Barn Factory and Tours " international highlights sightseeing factory methods to improve itself under the current operating advantages, pleading for the company's sustainable development and sustainable management.
Key word：：Tourism Factories、The Key Success Factors、Red Barn Factory＆Tours、In-depth Interview
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