A Study on the Relationship between the Attractiveness of Business Activities Hosts, Interactive Quality, and Audience Word-of-Mouth Communication Willingness
碩士 === 國立高雄師範大學 === 表演藝術碩士學位學程 === 107 === Abstract The activities organized by corporate groups or companies are necessary and purposeful. In the various corporate activities, special guests are important, but the most important thing for a successful activity is the host. The host is the facade of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k32c46 |