The Impact of Service Quality and Perceived Value on Repurchase Intention - Taking Mr. Shrimp Restaurant as an Example

• Main Authors: CHEN, JHENG-SIOU, 陳正修
• Other Authors: HUANG, YI-CHUN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/u74c85

碩士 === 國立高雄科技大學 === 企業管理系 === 107 === In the past, numerous studies have examined the effect of service quality on repurchase intentions. However, they have not examined the effect mentioned above in the context of the fast fried restaurant. This study aims to explore the impact of service quality on repurchase intentions and perceived value is set as the mediating variable. The customers having visited Mr. Shrimp Restaurant are the subjects for the empirical study. The total sample size was 200. Using regression analysis, the result shows that service quality influences repurchase intentions and service quality also influences repurchase intentions via perceived value. Perceived value partially mediated the relationship between service quality and repurchase intentions. Based on the above results, some suggestions are provided in this study. Keywords: service quality, perceived value, repurchase intentions