| Summary: | 碩士 === 國立高雄科技大學 === 企業管理系 === 107 === In the past, numerous studies have examined the effect of service quality on customer satisfaction. However, they have not examined the effect mentioned above in the context of services from Southern Taiwan joint services center of Executive Yuan. This study aims to explore the impact of service quality on customer satisfaction and service attitude is set as the mediating variable. The customers having visited Southern Taiwan joint services center of Executive Yuan are the subjects for the empirical study.
The total sample size was 197. Using regression analysis, the result shows that service attitude does not influence customer satisfaction. Service attitude influences customer satisfaction via service quality. Based on the above results, some suggestions are provided in this study.
Keywords: service quality, service attitude, customer satisfaction
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