The Impact of Corporate Impression and Consumption Decision on Customer Satisfaction and Repurchase Intention - Take T Company as an example
碩士 === 國立高雄科技大學 === 財富與稅務管理系 === 107 === This study mainly explores the impact of TKB corporate image and consumption decision factors on customer satisfaction and repurchase intentions in Kaohsiung City. This study focuses on customers visiting TKB enterprises in Kaohsiung City, and uses SPSS 19.0...
Main Authors: | SHIH,CHI-HUNG, 施啟宏 |
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Other Authors: | LEE,WEN-CHIH |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ykmmfc |
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