A Study on Factors Influencing Consumers’ Usage of Unmanned Store

• Main Authors: Bor-Cherng Lin, 李柏呈
• Other Authors: HSU, CHIUNG-WEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2tf9x3

碩士 === 國立高雄科技大學 === 資訊管理系 === 107 === In recent years, Amazon have officially opened the unmanned store Amazon Go, flaunting the fast-moving experience of buying. That immediately caused a sensation in the world when it opened, many people from all over the world were attracted to visit the consumption with curiosity. There were reports of people that visit to Amazon Go. Some people said that it was troublesome and inefficient to join the membership. The new business model of the store has become one of the hottest topics in information technology. This research is based on the Technology Acceptance Model (TAM), combined with innovation diffusion theory, that develop a research framework to study the impact of consumers to use unmanned stores. The research method uses the online questionnaire survey method to conduct questionnaire surveys for people who have used the unmanned store that fueling system’s experience, and obtain valid questionnaires through online questionnaires, and the results are verified by partial least squares PLS. 1. The relationship between the "Trust" and the " Willingness to use " in the unmanned store is significantly positive. 2. The relationship between the "Personal Innovativeness "and " Willingness to use " in the unmanned store is significantly positive. 3. The relationship between the " Testability " and " Willingness to use " in the unmanned store is significantly positive. 4. The effect of Perceived Usefulness and "Perceived Ease of Use" on the "Attitude to use" are significantly positive. 5. The relationship between the " Attitude to use " and " Willingness to use " in the unmanned store is significantly positive . Finally, based on the research results, it can provide reference for the planning of innovative service methods for enterprises and enhance the willingness of consumers to adopt.