The Study of Sensory (Dis) similarity When Sequentially Sampling Products on Purchase Intention: The Moderating Effects of Purchase Situation Involvement and Cognitive load.
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === Which one do you like? In order to effectively grasp the minds of consumers, operators often provide test supplies and increase the sensory experience, as Biswas, Labrecque, Lehmann, & Markos (2014) pointed out. For similar sensory cues, consumers prefer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mgyx26 |