Internet Word of Mouth Affects The Purchase Intention of Consumer In The Aesthetic Clinic
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === This study mainly explores whether the quality of Internet word-of-mouth has impact on consumer brand trust in the brand of medical beauty clinics or not, and whether the trust of medical beauty brands has impacted on the purchase intent, also whether the rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ep7vr8 |