Internet Word of Mouth Affects The Purchase Intention of Consumer In The Aesthetic Clinic
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === This study mainly explores whether the quality of Internet word-of-mouth has impact on consumer brand trust in the brand of medical beauty clinics or not, and whether the trust of medical beauty brands has impacted on the purchase intent, also whether the rel...
Main Authors: | Hsiao, Yi-Fang, 蕭益芳 |
---|---|
Other Authors: | Hsu, Tsuen-Ho |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ep7vr8 |
Similar Items
-
The Influence of Electronic Word-of-Mouth and Cognitive Dissonance on Post-Purchase Cognitive Dissonance, Consumer Attitude and Negative Word-of-Mouth Intention
by: Yi-Tan Hsiao, et al.
Published: (2010) -
A Study of the Persuasive Effect of Electronic-Word-of-Mouth on Consumer's Purchase Intention and Disseminative Intention
by: Wei-Ching Hsiao, et al.
Published: (2010) -
The Effects of Mobile Word-of-Mouth on Corporate Image and Consumer Purchasing Intention in Social Network
by: Yu-Chen Hsiao, et al.
Published: (2013) -
The Influence of Electronic Word-of-Mouth on Consumer Purchase Intention
by: Shih-mei Hsu, et al.
Published: (2009) -
The Word-of-Mouth Effect of Blog on Consumers’ Purchase Intention
by: Chao Shih Ting, et al.