A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen
碩士 === 國立高雄科技大學 === 觀光管理系 === 107 === With the emphasis on the promotion of leisure life.Primary School Teachers have a fixed longer vacation and they can arrange foreign travel. Primary School Teachers are potential and important customers for the foreign travel market. Arranging an overseas trip...
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ndltd-TW-107NKUS07080192019-08-15T03:37:48Z http://ndltd.ncl.edu.tw/handle/6prs2m A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen 國外旅遊動機,旅遊阻礙與旅遊意願之研究-以高雄前鎮區國小教師為例 LI,YI-CHEN 李宜甄 碩士 國立高雄科技大學 觀光管理系 107 With the emphasis on the promotion of leisure life.Primary School Teachers have a fixed longer vacation and they can arrange foreign travel. Primary School Teachers are potential and important customers for the foreign travel market. Arranging an overseas trip is not just about travel motivation. travel constraints can also lead to key factors that make travel impossible. A research on travel motivation, travel constraints and travel willingness.For real diagnosis discovery, the researches collect needs the material by the questionnaire survey procedure and analyze these data with the SPSS 22.0 version of coverall software structural equation pattern software to statistics, analyze and discuss. This research only aims at the primary school teachers in Kaohsiung Qianzhen district., the sampling way picked the purposive sample, total provides 220 official questionnaire, the recycling effective sample is 179, the effective returns-ratio is 85 %. The results conclude that its travel motivation has a positive impact on travel willingness. On the contrary, travel constraints has a negative impact on travel willingness. Population background variables, with significant differences in travel motivation, travel constraints and travel willingness by age, child, and individual monthly income. How to reduce travel constraints and enhance travel motivation of travel marketing is a topic for the tourism industry. Keywords:Travel Motivation, Travel Constraints , Travel Willingness ,Primary Teachers LEE,YI-MING 李一民 2019 學位論文 ; thesis 135 zh-TW |
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碩士 === 國立高雄科技大學 === 觀光管理系 === 107 === With the emphasis on the promotion of leisure life.Primary School Teachers have a fixed longer vacation and they can arrange foreign travel. Primary School Teachers are potential and important customers for the foreign travel market.
Arranging an overseas trip is not just about travel motivation. travel constraints can also lead to key factors that make travel impossible. A research on travel motivation, travel constraints and travel willingness.For real diagnosis discovery, the researches collect needs the material by the questionnaire survey procedure and analyze these data with the SPSS 22.0 version of coverall software structural equation pattern software to statistics, analyze and discuss.
This research only aims at the primary school teachers in Kaohsiung Qianzhen district., the sampling way picked the purposive sample, total provides 220 official questionnaire, the recycling effective sample is 179, the effective returns-ratio is 85 %.
The results conclude that its travel motivation has a positive impact on travel willingness. On the contrary, travel constraints has a negative impact on travel willingness. Population background variables, with significant differences in travel motivation, travel constraints and travel willingness by age, child, and individual monthly income. How to reduce travel constraints and enhance travel motivation of travel marketing is a topic for the tourism industry.
Keywords:Travel Motivation, Travel Constraints , Travel Willingness ,Primary Teachers
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LEE,YI-MING |
author_facet |
LEE,YI-MING LI,YI-CHEN 李宜甄 |
author |
LI,YI-CHEN 李宜甄 |
spellingShingle |
LI,YI-CHEN 李宜甄 A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
author_sort |
LI,YI-CHEN |
title |
A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
title_short |
A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
title_full |
A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
title_fullStr |
A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
title_full_unstemmed |
A Research on Travel motivation,Travel constraints and Travel willingness-A Case of Primary Teachers in Kaohsiung Qianzhen |
title_sort |
research on travel motivation,travel constraints and travel willingness-a case of primary teachers in kaohsiung qianzhen |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/6prs2m |
work_keys_str_mv |
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