Integrate Self-determination and Dual system Theory in Mobile Games

• Main Authors: HSIAO-CHUN,YEN, 顏孝純
• Other Authors: Kuo-Cheng Chung
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7hc63w

碩士 === 國立澎湖科技大學 === 行銷與物流管理系服務業經營管理碩士班 === 107 === With the development of the knowledge age, the rapid growth of driving technology has enabled many companies to switch the computer game industry to the mobile game market. Users are highly interested in the mobile game itself because it can bring a pleasant feeling. The user's motivation comes from social factors. The individual behavior is caused by the individual's intrinsic motivation and extrinsic motivation. motivation. The user will have different behaviors due to different ideas, and the reflection system and the reflexive system behavior mode are generated based on the dual system theory. The purpose of this study is to explore the behavioral intentions of self-determination theory and dual system theory for mobile game users. This study uses people who use mobile games in Taiwan as the research object. The data analysis method uses SPSS 22.0 and structural equation model (SEM) to verify the analysis and verify the causal relationship between the research hypothesis and the variables. The results show that both autonomy and ability have positive effects on social autonomy and habits. Controlled motives have a negative impact on social autonomy. There is a positive positive impact on habits, and social autonomy has a halt on intentions. Positive positive impact; negative impact on addiction, habit has a negative impact on the intention to suspend; has a positive and significant impact on addiction. Finally, the management implications and follow-up research suggestions are proposed for the research results.