The Effects of Product Characteristics, Promotion Strategy and Experiential Marketing on Purchase Intention- A Case of CPBL
碩士 === 國立屏東大學 === 企業管理學系碩士班 === 108 === As leisure choices are getting more and more, so viewers of CPBL has not increased. the research subject watched baseball game before and didn't go to watch baseball game of CPBL over 4 times in 2 years. The research samples uses questionnaire and onl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52wd7a |