| Summary: | 碩士 === 國立屏東大學 === 資訊管理學系碩士班 === 107 === For the development of information technology, the house-brokers help buyer habits of finding house have been changed. Early home buyers need to go door-to-door to look for the house. After the WWW, buyers can visit the websites to browse photos of their viewing houses. Recently, by the virtual reality (VR) technology development, they are able to utilize the VR technology to increasing their viewing experience.
This study attempts to explore the impact of the usage of the VR technology on their experiences of looking for the houses, including the newest VR technology of the 720 degree landscape to the viewing houses. In the VR-viewing experiments, this study cooperates with the house-brokers to set a VR house to their customers in advance. In the buying-impact experiments, their customers will separately use the traditional ways to view houses and the VR techniques to view ones. The experiment steps are: 1.the customers will firstly use the traditional way to the viewing houses. 2. after two-weeks, they use a VR viewing houses separately. In the empirical experiments, the perceptual questionnaires based on the technology acceptance model are implementing. The questionnaire form is designed by the Likert scale, which is analyzed by SPSS.
The results of the study show that the most customers tend to "what you see is what you get". In the "Perceived usefulness" and "Perceived ease of use", it is that the viewing houses users think the latest 720-degree view of the VR is indeed convenient, easy, and easy to use. Thus, this study suggests that the house-brokers can use the VR technology on viewing houses for the future to increasing their viewing house service.
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