The Pricing and Channel Competition for the Corporate Social Responsibility Strategy in the Two-echelon Supply Chain

• Main Authors: HSU, WAN-LIN, 徐菀璘
• Other Authors: CHEN, TSUNG-HUI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7765xt

碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 === 　　In recent years, the global ecological environment has been severely damaged, and enterprises have paid more and more attention to the concept of sustainable development. And corporate social responsibility (CSR) has become a trend that enterprises have to face in the sustainable operation. In the traditional supply chain sales activities, each member of the supply chain maximizes their own product demand and their own profits. Minimize costs to develop a pathway strategy. This study sets the environment as a supply chain structure consisting of a single manufacturer and a single retailer. It invests in corporate social responsibility and joins direct access to maximize the profit of the overall supply chain system, find the best pricing strategy and coordinate the supply chain. Cooperation mechanism for all members. Through the parameter change sensitivity analysis results, the retail market size obviously affects the profit of the overall supply chain system. When the retail market scale increases, the demand for products will be higher, so the profit of the overall supply chain system will be greatly improved. In the results of the sensitivity analysis of decision variables, it shows that the investment of corporate social responsibility affects the profit of the overall supply chain system. When the input of corporate social responsibility increases, the basic market size will also expand significantly, so the market demand is also It will increase, which will greatly increase the profit of the overall access system. However, the profit of the overall access system will not increase with the increasing degree of corporate social responsibility investment. When the input level of corporate social responsibility is greater than a certain level, the profit of the overall access system will also be damaged by the increase of input costs.