Innovativeness or Nostalgia? Exploring of the Influential Factors of Consumers’ Intention to Use Online Banking Service
碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 107 === With technological development, online banking has become a main strategic trend of banking industry. By providing this kind of service, it could not only help banking industry save a lot of cost, but also give consumers a huge benefit by using the online...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72z5uc |