Discussion on the transformation and innovation strategy by Customer Value of traditional manufacturing industry – taking company Voar as an example.

• Main Authors: Tzu-Chi Chen, 陳子濟
• Other Authors: Chin-Tarn Lee
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/d9j57c

碩士 === 國立中山大學 === 管理學院國際經營管理碩士學程 === 107 === Every product, industry will go throught differenet periods such as : introduction, growth, maturity and decline stages under PLC theory (Product Life Cycle). As the old saying goes that ‘the only eternity in this world, but change.’ Business can only keep refreshing themselves by innovative process to generate further function, definition, usage or value to push themselves to the top of the world. This is so-called the evolution, or transformation, that keep tracking on coming requests or demands from customer so that business can live up to all customer’s expectation, or furthermore, to provide the experice that beyond customer’s imagination in order to create astoning user experience. Through this survey, we’d like to study our startup case – Voar, on how Voar can create their own path by differentiate themselves from the traditional industry positioning. And how they utilize the framework of customer value proposition, white-space theory and dynamic competition theory to build up their business model. Our survey will start with a deep interview talk with relative shareholders to understand the insights from supply chain, and based on the feedback, we’ll help to discuss that how Voar can improve their current customization business model, differenitate themselves and also sharpen their competitive adavantages to against the current competitors and alternatives. Also, through the interview, Voar would be able to set-up their strategies when fighting either with international sports brands or local supplier to create a new vision of sportswear image for Taiwan.