The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card
碩士 === 國立中山大學 === 經濟學研究所 === 107 === To deal with the transformation of economic environments and lifestyles, the pursuits of healthy consumption bring consumers to ask the qualified safety agricultural products. Organic foods hence have been emphasized as well as brought vigorous development of org...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/af93ev |
id |
ndltd-TW-107NSYS5389024 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-107NSYS53890242019-09-17T03:40:11Z http://ndltd.ncl.edu.tw/handle/af93ev The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card 有機食品消費行為對有機農業認同的影響:以里仁聯名信用卡為例 Chia-Teng Li 李佳騰 碩士 國立中山大學 經濟學研究所 107 To deal with the transformation of economic environments and lifestyles, the pursuits of healthy consumption bring consumers to ask the qualified safety agricultural products. Organic foods hence have been emphasized as well as brought vigorous development of organic product market. In 2010, the First Bank issued a co-branded credit card, to connect financial system with the access of organic food. The purpose of this card is to promote the identification of consuming organic life from the promotion of organic food and strength of the production of organic agriculture. For that, the study is to explore the effects of organic food consumption on the identification of organic agriculture and to see whether the holding of co-branded credit card can moderate this effect. As the results, functional identification of organic agriculture is significant affected by consumption habits, consumption ways, and the selection standards of consumption evaluation; empirical identification of organic agriculture is significant affected by consumption habits and consumption principles; symbolic identification of organic agriculture is significant affected by consumption habits and consumption principles. Furthermore, the effects of organic food consumption on the identification of organic agriculture are not significant moderated by the holding status of co-branded credit card. Shan-Non Chin 曾憲郎 2019 學位論文 ; thesis 0 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立中山大學 === 經濟學研究所 === 107 === To deal with the transformation of economic environments and lifestyles, the pursuits of healthy consumption bring consumers to ask the qualified safety agricultural products. Organic foods hence have been emphasized as well as brought vigorous development of organic product market. In 2010, the First Bank issued a co-branded credit card, to connect financial system with the access of organic food. The purpose of this card is to promote the identification of consuming organic life from the promotion of organic food and strength of the production of organic agriculture. For that, the study is to explore the effects of organic food consumption on the identification of organic agriculture and to see whether the holding of co-branded credit card can moderate this effect. As the results, functional identification of organic agriculture is significant affected by consumption habits, consumption ways, and the selection standards of consumption evaluation; empirical identification of organic agriculture is significant affected by consumption habits and consumption principles; symbolic identification of organic agriculture is significant affected by consumption habits and consumption principles. Furthermore, the effects of organic food consumption on the identification of organic agriculture are not significant moderated by the holding status of co-branded credit card.
|
author2 |
Shan-Non Chin |
author_facet |
Shan-Non Chin Chia-Teng Li 李佳騰 |
author |
Chia-Teng Li 李佳騰 |
spellingShingle |
Chia-Teng Li 李佳騰 The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
author_sort |
Chia-Teng Li |
title |
The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
title_short |
The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
title_full |
The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
title_fullStr |
The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
title_full_unstemmed |
The Effects of Consumption Behavior of Organic Food on the Identification of Organic Agriculture: A Case of Leezen Co-Branded Credit Card |
title_sort |
effects of consumption behavior of organic food on the identification of organic agriculture: a case of leezen co-branded credit card |
publishDate |
2019 |
url |
http://ndltd.ncl.edu.tw/handle/af93ev |
work_keys_str_mv |
AT chiatengli theeffectsofconsumptionbehavioroforganicfoodontheidentificationoforganicagricultureacaseofleezencobrandedcreditcard AT lǐjiāténg theeffectsofconsumptionbehavioroforganicfoodontheidentificationoforganicagricultureacaseofleezencobrandedcreditcard AT chiatengli yǒujīshípǐnxiāofèixíngwèiduìyǒujīnóngyèrèntóngdeyǐngxiǎngyǐlǐrénliánmíngxìnyòngkǎwèilì AT lǐjiāténg yǒujīshípǐnxiāofèixíngwèiduìyǒujīnóngyèrèntóngdeyǐngxiǎngyǐlǐrénliánmíngxìnyòngkǎwèilì AT chiatengli effectsofconsumptionbehavioroforganicfoodontheidentificationoforganicagricultureacaseofleezencobrandedcreditcard AT lǐjiāténg effectsofconsumptionbehavioroforganicfoodontheidentificationoforganicagricultureacaseofleezencobrandedcreditcard |
_version_ |
1719251314408423424 |